Customers buy from companies they trust. Investors invest in companies they trust. Often, trust stems from their belief in the company mission and the CEO behind it.
Whether you’re an established business or startup, a pitch, an explainer or promo video is not enough to inform the public. You’ll need a good CEO profile video to introduce the man or woman behind the product or service.
Here’s how to reach us if you have a CEO profile videographty project:
And the best way to introduce your CEO is through corporate videography, like our work with Bulldog Gin:
The role of the CEO in the company has changed in recent times as the present era demands the presence of a hands-on and social boss.
As the digital migration has necessitated the need for those at the top of the hierarchy to lead not only from behind closed doors but also from within the limelight, today we take a look at the essence of CEO profile videos:
The role of the CEO in the company has changed in recent times as the present era demands the presence of a hands-on and social boss. As the digital migration has necessitated the need for those at the top of the hierarchy to lead not only from behind closed doors but also from within the limelight, today we take a look at the essence of CEO profile videos:
A Brandfog survey paints the importance of video interactions with consumers via a study which found that 82% of the sample population is likely to have confidence in an organization with a vocal leader. The voice of the CEO can come out in such videos which should be put up across social media platforms as studies show trust is built rapidly if clients hear directly from the horse’s mouth. Such clips serve to also to inspire, educate, update and cultivate accountability.
It’s often the case that CEOs are at the top of their game and have been given such jobs courtesy of their experience and achievements in the field. They are a force to reckon with when it comes to networking so hiding such powerful characters behind lofty offices leaves an untapped source of marketing which is more often than not solely left to the marketing executive team.
CEOs need to be out there using their reputable names to improve brand engagement which is exactly what CEO profile videos do.
By regularly updating profiles via video, CEOs not only attract investment but also trigger media coverage which proves a powerful asset. It’s not unusual for such footage to find its way to newsrooms, if it’s really well crafted, which will shovel attention your company’s way as journalists scamper to get in touch with the man of the hour.
It’s business, nothing personal. Well, the old adage couldn’t be further from the truth as the prosperity of a business hinges greatly on the desire for it to be personal. Remaining active through such videos puts a face to the organization and goes a long way in festering that “human” factor which is sorely lacking in the bland industry of today where company heads elect to fly under the radar.
It’s now clear just how vital such profile videos are however what remains unclear is how to create excellent ones.
For help with that, you can look to a professional video production company for help as opposed to going it alone for the following reasons:
Bearing the tag of the highest ranking employee in the company, the leader has to look the part as their image is intertwined that of the brand and this should be evident in the caliber of videos produced.
Beastly smartphones and laptops can do a commendable job in producing quality clips but they fall a long way short of state-of-the-art equipment where the quality is distinguishably different. A professional video production company has all the latest tools, gadgets and software for that professional cut that paints the company’s image in exemplary light.
Essentially you are looking to create a video that is well received by customers and getting a second opinion outside company circles can be a good way to gauge how those on the receiving end see such content. The director in question can ensure to get the best out of the take while keeping one eye on appealing to both existing and prospective market bases.
Time is money and businesses know that all too well. A video production company has done such projects uncountable times before and will get you not only what you need but also what works in the least time possible.
Drawing on experience so vast, a professional videographer is adeptly versed with the ins and outs and is extremely flexible to your needs. A bespoke clip in line with company tradition is therefore as good as done.
There you have it folks. If there was ever any doubt on the importance of CEO profile videos and the need to seek the services of a pro, there shouldn’t be any now.
This is just one type of video we create for corporate clients. Here’s the comprehensive list:
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