Irony is generally the difference between what actually happens and what was implied, said or thought was going to happen. It is an important filmmaking technique. Writers use it for comedic effect sometimes.  Alternatively, irony sets the mood for an atmosphere of suspense so that scenes play out more enthrallingly. There are typically three types […]

Science has it that the human mind tends to lean more towards visuals. It processes up to 60,000 times faster what it sees than what it reads. It’s no wonder filmmakers are tapping into the power of visual metaphors to captivate audiences.  In fact, ads these days are full of them in order to create […]

Video has been a big player in the digital marketing space. Nowadays, shorter videos, typically lasting about a minute, are proving to be the hot cake of the day.  Social media apps like TikTok have thrived on this form of content, providing a concept of short bursts of entertainment that has become a hit. It […]

If you’re a professional in the fitness industry, then you’ve likely seen the multitude of work out videos on YouTube. Instagram has many more fitness videos. It’s clear you need a video strategy to promote your fitness business, whether you sell supplements or do it for the views.  💪🏼 Fitness coaches especially need video for […]

Finally, after months, maybe even years of hard work, you’ve done it! 🥂 Congratulations!  Writing a movie script that sells is far from easy. Getting an actual movie made is even harder. Especially so if you’re working a day job at the same time. You’ve had to sacrifice a lot and pour heart and soul […]

Whenever I’m out and about looking for a new restaurant to try, I always find myself searching for reviews and testimonials. Even better if there’s a testimonial video about the business. I shy away from establishments with poor reviews. I don’t even consider places with zero reviews or no social proof. And this is why […]

The Austin Film Festival & Conference is among the premier competitions for filmmakers and writers. It has been recognizing, awarding, and furthering talent for close to three decades now.  Based in Austin, Texas, hence its name, the organization behind the festival was among the first to offer an event of such nature and magnitude. Every […]

In a previous article about Soviet montage, I mentioned how Lev Kulshov stitched a series of images together to portray an idea. This technique contributed to the use of montages in modern cinema. This montage technique relies on the idea of juxtaposition. Juxtaposition generally means to compare things, usually by placing them side by side. […]

As I’ve written in this article, the montage technique has become an important element of modern film. In fact, here are a few Netflix hits that have used the montage technique. 🎬 Stranger Things: 🎬 Queen’s Gambit: The montage technique is used so often now. As a viewer, you don’t even notice it. You likely […]

As I’ve mentioned in my previous article on video marketing, most people will remember 95 percent of the details of video content. That same percentage dwindles down to about 10 percent for text content. It’s no wonder more businesses are using video for online marketing. What works for the restaurant industry will certainly work for […]