In this video, I discuss 2 key things you need to cover as a service professional when you’re making a video to market your business. Video Transcript There are two basic premises that you have to understand as a service professional and what users are looking for whenever they’re trying to find a professional to […]

In this video, I’m going to take you behind the scenes in a recent wedding shoot we did in Red Hook.  It took place at this amazing location by the river. You can see the great views of the statue of Liberty as well as downtown Manhattan. The place is called the Liberty Warehouse which […]

Video Recap Hi welcome to the first episode of a series I call Answerthepublic where I answer questions or queries that people have. If you don’t know what is answerthepublic, check out their website at answerthepublic.com. It’s a lot like Google or bing. It has a search bar where you can input queries you might […]

Check out our comprehensive guide on video marketing on Twitter. Video Transcript So the reason why you should be using video on Twitter… The two statistics that you should definitely be cognizant of. The first thing is that video tweets receive ten times more retweets than photos or text. The second thing is that the […]

In this case study, I show you how Lego transformed their company using video. It wasn’t long ago that analysts proclaimed all brick and mortar companies would die a quick death in the new digital age. Lego seemed like a prime candidate for that as it literally was a company that made plastic bricks. However, […]

In this video, I define what is a native video and why you should be using them on your many social media profiles. Once upon a time, it was easy to share videos on the Internet. Post it on YouTube and share the link in all your social media platforms. Video marketing was that easy. […]

It’s so easy to use video marketing on Tik Tok – it’s scary. Let me explain… I’m a video producer in New York. I’m in the business of getting attention – specifically I’m in the business of getting attention for my clients. In today’s fancy schmancy world of Instagram, it’s no longer enough to shoot […]

In this video, I discuss the importance of employer branding and why video is the best way to reach top talent in today’s competitive job market. Also, guest speaker Andy Seidl (Co-Founder of Vested Technology, a recruiting startup) discusses the importance of employer branding in today’s hot job market. We are both in agreement. According […]

In this video, I’ll tell you how you can generate subtitles easily and FOR FREE. It’s a method I’ve used when I was starting out as a video producer and my clients needed various cuts of their videos for social media.  Nowadays, I use something like Rev.com to do this. But if you’re new and […]

In this video, I discuss how I use storytelling to empower videos to make them exciting. This formula works for both small and large businesses. The problem with a lot of videos is they focus on the benefits – how great a product is, what are the bells and whistles, how cheap it is, etc.  […]