How to write YouTube descriptions

If you plan to make YouTube as an integral part of your brand campaign, it’s important to understand how to write YouTube video descriptions. Writing video descriptions serves two purposes: Provides a quick description for a potential viewer. Helps the YouTube algorithm to understand the video content. In this article, I discussed how 70 percent […]

Read More

Importance of video thumbnails

There’s a popular saying and it goes something like this: “Don’t judge a book by its cover.” Like in life, it’s a principle no one ever follows on YouTube. In fact, a good thumbnail is one of the key factors to succeed in YouTube as a content creator. To understand why thumbnails are important, you […]

Read More

AnswerThePublic – Is Video Marketing Important

In this AnswerThePublic video, I provide my thoughts on this query: 🤔 Is video marketing important? 🤔 Video marketing is important , especially in today’s digital world. I discuss 2 reasons why a coherent video strategy is a key part of business in this video. First, video makes your business voice search relevant. Voice search […]

Read More

Why you need call-to-action in your videos

Let me paint you a picture of why call-to-action (or CTA) is a crucial part of making videos.  It’s an important piece of making a professional promotional video. You’ve hooked the viewer. He clicks on your video. He watches it completely. Perhaps, he’s intrigued and WATCHES YOUR ENTIRE PLAYLIST! 😲 Perhaps he gives you thumbs […]

Read More

How to spice up your videos with pattern interrupts

If you don’t spice up your videos with pattern interrupts, you’ll have an audience like these unfortunate teenagers listening to Ben Stein on economics: In a previous article, I showed you how to create a compelling opener, which is essentially a pattern interrupt to keep your viewers’ attention past 10 seconds. If your viewer is […]

Read More

How to Build True Fans with Video

If you abide by the 1,000 True fans theory, I’ll show you how you can tailor your video strategy to build a super targeted and highly engaged audience. But first… why only 1,000 fans? Why not go big and go after the world? To understand the power of 1,000 fans, let’s review the theory behind […]

Read More

The Secret to Better Intros for your Videos

The most important part of any video is the intro or the first 10 seconds.  From there, as the old saying goes: 👇👇 It’s all downhill from here. 👇👇 You’ve probably seen this graph from a previous article: What this graph shows is audience retention or what I prefer to call the audience attention. When […]

Read More

Top 5 Videos for Your Business

Video marketing has become a powerful tool in the modern-day marketplace, and you’ll be hard placed to find any business that doesn’t incorporate visual aid into its advertisements. A recent Wyzowl study puts that figure at 63% for the number of establishments who have turned to videography from the entirety of global cake with 82% […]

Read More

3 Tips to Improve Your Videos Today

In this article, I’ll cover 3 tips on improving your videos right away: Develop a hook in the beginning. Use storytelling to make a point. Employ pattern interrupts to keep audience attention. There are technical things, such as lighting and audio, that can certainly improve the quality of your videos. But I wanted to take […]

Read More

AnswerThePublic – How effective is video marketing

In this AnswerThePublic video, I provide my thoughts on “how effective is video marketing.” In short, video marketing is effective. If you Google statistics on video marketing, you will find 2 telling statistics about video: 👉 59% of executives agree that if both text and video are available on the same topic, they are more […]

Read More