It’s so easy to use video marketing on Tik Tok – it’s scary. Let me explain… I’m a video producer in New York. I’m in the business of getting attention – specifically I’m in the business of getting attention for my clients. In today’s fancy schmancy world of Instagram, it’s no longer enough to shoot […]

In this video, I discuss the importance of employer branding and why video is the best way to reach top talent in today’s competitive job market. Also, guest speaker Andy Seidl (Co-Founder of Vested Technology, a recruiting startup) discusses the importance of employer branding in today’s hot job market. We are both in agreement. According […]

In this video, I’ll tell you how you can generate subtitles easily and FOR FREE. It’s a method I’ve used when I was starting out as a video producer and my clients needed various cuts of their videos for social media.  Nowadays, I use something like Rev.com to do this. But if you’re new and […]

In this video, I discuss how I use storytelling to empower videos to make them exciting. This formula works for both small and large businesses. The problem with a lot of videos is they focus on the benefits – how great a product is, what are the bells and whistles, how cheap it is, etc.  […]

According to recent statistics, Snapchat and YouTube witnesses close to 15 billion hours of video between them every day, which means video is a powerful tool in the social media realm. If your marketing strategy for such platforms is not taking advantage of this visual shift, your business is missing out quite a lot on […]

In today’s digital world, technology has revolutionized many business processes. One of them is how education and on-going training programs are deployed within organizations. In the past, the only way to get the entire company to listen to a guest speaker or a professor would be to bring them to a day long or week […]

In this video, I discuss why video is the ultimate sales “person” – Video is a sales game changer A video transforms the way sales are conducted in a business. Consider how humans experience time in general.  As human beings, we are limited to 24 hours per day. Assume a typical person uses 12 hours […]

In this video, I talk about how to position your business dominated by large companies, like Amazon or Walmart: Brand Messaging With Video Growing up in the ’90s, I experienced the height of retail strategy in malls. It was quite an experience walking into a typical Gap or Abercrombie & Fitch store.  You had the […]

In this video, I talk about how technology today has made it so much easier to share experiences (and hence discover and share cool things): Reflecting on my experience in the 1990s, I realized how much has changed in terms of sharing experiences. Back then, one could argue that high school kids were “disconnected” or […]

I discovered YouTube right around the same time I discovered Facebook. It wasn’t the video marketing opportunity that is today, or few had the forethought of using it as a platform to do business. In 2006, it popped into my radar because Google had just bought it for $1.65 billion. It was a bold move […]