What Makes a Good Training Video?

Are your onboarding sessions proving tedious and not-so-effective in terms of getting new hires up to speed?  Have the training sessions amassed a reputation for being snooze fests?  If you’re training tactics need repetition and aren’t as efficient as you’d like, the business loses time and money. It’s time to try something new and exciting […]

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What is the 180 Degree Rule in Cinematography?

In film, certain rules are in place to maintain a sense of balance. To give a movie its flow and a sense of orientation. One of those guidelines that filmmakers often rely on when making a movie is the 180-degree rule. What is the 180° exactly?  Well, imagine a dialogue scene featuring two characters sharing […]

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How to A Promote Veterinary Practice With Video

Video marketing is an excellent strategy to attract more attention and outflank your alternatives. If your business is not getting enough traffic, video can bolster your reach. It bodes well for your search engine optimization efforts, which means how visible you are to search engines. Give that over 90% of online experiences trace back to […]

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What are the Aspect Ratios Used in Film?

What is aspect ratio? Aspect ratio simply refers to the display dimensions of an image on any screen. True to its name, the metric is identifiable as a ratio. That ratio translates from a fraction which determines how much bigger the image’s width is in reference to its height.  Choosing an aspect ratio is another […]

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What is Mise en scène?

Loosely translated from French, mise en scène translated from French to mean the act of staging, or placing on stage. Mise en scène is basically everything that appears in the frame. It refers to the arrangement of the set and really anything that goes before the camera, including actors, sets, and props.  Mise en scène […]

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What is the Bechdel test in Movies?

The Bechdel test assesses the gender representation in film, particularly concerning women. It evaluates the activeness of women on screen, beyond mere appearance. The test requires that a movie should feature at least two women at some point.  Additionally, the pair should talk to each other about topics other than the male gender to pass […]

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4 Tips to Improve Dialogue in a Screenplay

One of the most important aspects of filmmaking, dialogue serves many functions in a screenplay. Dialogue gives each character a unique voice and personality. It helps with character development. It’s often said a picture is worth a thousand words.  However, silent movies aren’t so popular these days, are they?  If visuals are so important, then […]

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How to Stop Procrastination on Screenwriting

Not feeling up to some writing today?  That’s alright, you can get started tomorrow. And then tomorrow becomes the day after that and so on. Tomorrow never comes. If you find yourself constantly having excuses to not write, you’re a victim of procrastination.  A writer’s worst hindrance, procrastination is the enemy of progress. It is […]

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How to Use Animation Videos for Business

An animation video consists of animations generated by computer tools or hand to realize cartoony motion pictures. It combines aesthetically-pleasing visuals that pass the intended message in a grasping and compelling way.  This kind of video typically consists of virtually generated visual effects and is accompanied by a voice-over to fill in the speech. Animation […]

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What is Color Theory in Film?

A filmmaker is often thought of in many ways as a visual artist, kind of like a painter. Using various colors, he takes the audience on a journey. When making a movie, an adept filmmaker has the ability “to show” his intentions rather than tell them.  A prominent violent red, an introspective turquoise, or a […]

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