TikTok is so easy it’s scary

It’s so easy to use video marketing on Tik Tok – it’s scary. Let me explain… I’m a video producer in New York. I’m in the business of getting attention – specifically I’m in the business of getting attention for my clients. In today’s fancy schmancy world of Instagram, it’s no longer enough to shoot […]

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Why You Need Videos To Attract Top Talent

In this video, I discuss the importance of employer branding and why video is the best way to reach top talent in today’s competitive job market. Also, guest speaker Andy Seidl (Co-Founder of Vested Technology, a recruiting startup) discusses the importance of employer branding in today’s hot job market. We are both in agreement. According […]

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How To Make Subtitles For Your Videos

In this video, I’ll tell you how you can generate subtitles easily and FOR FREE. It’s a method I’ve used when I was starting out as a video producer and my clients needed various cuts of their videos for social media.  Nowadays, I use something like Rev.com to do this. But if you’re new and […]

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STOP Making #Me Meme Videos – Do This Instead

In this video, I discuss how I use storytelling to empower videos to make them exciting. This formula works for both small and large businesses. The problem with a lot of videos is they focus on the benefits – how great a product is, what are the bells and whistles, how cheap it is, etc.  […]

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How To Boost Social Media Presence With Video

According to recent statistics, Snapchat and YouTube witnesses close to 15 billion hours of video between them every day, which means video is a powerful tool in the social media realm. If your marketing strategy for such platforms is not taking advantage of this visual shift, your business is missing out quite a lot on […]

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Why Every Business Needs Training Videos

In today’s digital world, technology has revolutionized many business processes. One of them is how education and on-going training programs are deployed within organizations. In the past, the only way to get the entire company to listen to a guest speaker or a professor would be to bring them to a day long or week […]

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Why Video Is A Powerful Sales Tool

In this video, I discuss why video is the ultimate sales “person” – Video is a sales game changer A video transforms the way sales are conducted in a business. Consider how humans experience time in general.  As human beings, we are limited to 24 hours per day. Assume a typical person uses 12 hours […]

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How To Compete With The Amazons Of The World

In this video, I talk about how to position your business dominated by large companies, like Amazon or Walmart: Brand Messaging With Video Growing up in the ’90s, I experienced the height of retail strategy in malls. It was quite an experience walking into a typical Gap or Abercrombie & Fitch store.  You had the […]

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I Didn’t Have This In The ’90s

In this video, I talk about how technology today has made it so much easier to share experiences (and hence discover and share cool things): Reflecting on my experience in the 1990s, I realized how much has changed in terms of sharing experiences. Back then, one could argue that high school kids were “disconnected” or […]

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How To Use Video For YouTube

I discovered YouTube right around the same time I discovered Facebook. It wasn’t the video marketing opportunity that is today, or few had the forethought of using it as a platform to do business. In 2006, it popped into my radar because Google had just bought it for $1.65 billion. It was a bold move […]

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