If you plan to make YouTube as an integral part of your brand campaign, it’s important to understand how to write YouTube video descriptions. Writing video descriptions serves two purposes: Provides a quick description for a potential viewer. Helps the YouTube algorithm to understand the video content. In this article, I discussed how 70 percent […]

There’s a popular saying and it goes something like this: “Don’t judge a book by its cover.” Like in life, it’s a principle no one ever follows on YouTube. In fact, a good thumbnail is one of the key factors to succeed in YouTube as a content creator. To understand why thumbnails are important, you […]

In this AnswerThePublic video, I provide my thoughts on this query: 🤔 Is video marketing important? 🤔 Video marketing is important , especially in today’s digital world. I discuss 2 reasons why a coherent video strategy is a key part of business in this video. First, video makes your business voice search relevant. Voice search […]

Let me paint you a picture of why call-to-action (or CTA) is a crucial part of making videos.  It’s an important piece of making a professional promotional video. You’ve hooked the viewer. He clicks on your video. He watches it completely. Perhaps, he’s intrigued and WATCHES YOUR ENTIRE PLAYLIST! 😲 Perhaps he gives you thumbs […]

If you don’t spice up your videos with pattern interrupts, you’ll have an audience like these unfortunate teenagers listening to Ben Stein on economics: In a previous article, I showed you how to create a compelling opener, which is essentially a pattern interrupt to keep your viewers’ attention past 10 seconds. If your viewer is […]

If you abide by the 1,000 True fans theory, I’ll show you how you can tailor your video strategy to build a super targeted and highly engaged audience. But first… why only 1,000 fans? Why not go big and go after the world? To understand the power of 1,000 fans, let’s review the theory behind […]

The most important part of any video is the intro or the first 10 seconds.  From there, as the old saying goes: 👇👇 It’s all downhill from here. 👇👇 You’ve probably seen this graph from a previous article: What this graph shows is audience retention or what I prefer to call the audience attention. When […]

Video marketing has become a powerful tool in the modern-day marketplace, and you’ll be hard placed to find any business that doesn’t incorporate visual aid into its advertisements. A recent Wyzowl study puts that figure at 63% for the number of establishments who have turned to videography from the entirety of global cake with 82% […]

In this article, I’ll cover 3 tips on improving your videos right away: Develop a hook in the beginning. Use storytelling to make a point. Employ pattern interrupts to keep audience attention. There are technical things, such as lighting and audio, that can certainly improve the quality of your videos. But I wanted to take […]

In this AnswerThePublic video, I provide my thoughts on “how effective is video marketing.” In short, video marketing is effective. If you Google statistics on video marketing, you will find 2 telling statistics about video: 👉 59% of executives agree that if both text and video are available on the same topic, they are more […]