How to spice up your videos with pattern interrupts

If you don’t spice up your videos with pattern interrupts, you’ll have an audience like these unfortunate teenagers listening to Ben Stein on economics: In a previous article, I showed you how to create a compelling opener, which is essentially a pattern interrupt to keep your viewers’ attention past 10 seconds. If your viewer is […]

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How to Build True Fans with Video

If you abide by the 1,000 True fans theory, I’ll show you how you can tailor your video strategy to build a super targeted and highly engaged audience. But first… why only 1,000 fans? Why not go big and go after the world? To understand the power of 1,000 fans, let’s review the theory behind […]

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The Secret to Better Intros for your Videos

The most important part of any video is the intro or the first 10 seconds.  From there, as the old saying goes: 👇👇 It’s all downhill from here. 👇👇 You’ve probably seen this graph from a previous article: What this graph shows is audience retention or what I prefer to call the audience attention. When […]

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Top 5 Videos for Your Business

Video marketing has become a powerful tool in the modern-day marketplace, and you’ll be hard placed to find any business that doesn’t incorporate visual aid into its advertisements. A recent Wyzowl study puts that figure at 63% for the number of establishments who have turned to videography from the entirety of global cake with 82% […]

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3 Tips to Improve Your Videos Today

In this article, I’ll cover 3 tips on improving your videos right away: Develop a hook in the beginning. Use storytelling to make a point. Employ pattern interrupts to keep audience attention. There are technical things, such as lighting and audio, that can certainly improve the quality of your videos. But I wanted to take […]

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AnswerThePublic – How effective is video marketing

In this AnswerThePublic video, I provide my thoughts on “how effective is video marketing.” In short, video marketing is effective. If you Google statistics on video marketing, you will find 2 telling statistics about video: 👉 59% of executives agree that if both text and video are available on the same topic, they are more […]

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How video can help your business deal with a pandemic

As I write this article, I’m watching businesses go through difficult times as the virus called COVID-19 rampages through the world. In Italy, there are these images that were only seen in Hollywood movies: COVID-19 has forced many businesses to stop operating because workers aren’t allowed outside. Many have never dealt with this situation before. […]

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What is the video production workflow for small business

The biggest hurdle for many small business owners is the time commitment needed for video production. They don’t understand what’s truly required for producing videos for small business. They experience big budget movies, like Star Wars, and feel the process is too costly and too time consuming for them. So if you’re one of these […]

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Why video production is important

To understand why producing video content regularly is important is to understand why anything is worth doing.  Since I’m writing this article with business owners in mind, my feeling towards corporate film production can be best summarized by a popular figure from film: What’s worth doing is worth doing for money. (Michael Douglas, as Gordon […]

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AnswerThePublic – What are advantages to video marketing

In this video, I answer the query “What are advantages to video marketing”. This is episode 3 of my series where I answer popular queries as deemed by the website AnswerThePublic on the topic of using video for brand awareness. I list two advantages to using video marketing in 2020 and beyond. First, a video […]

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