Why Video Ads are Better than Image Ads

Marketing your business with images and sounds combined can only deliver better results than using a mere photo.

Image ads still and will always get clients for you. So the lingering question remains.

Why is video better than pictures?

Videos are better at telling stories

Video engages a human’s auditory and visual senses. The stimulation of both of these senses allow us (the humans) to ingest more information.

Going back to the topic of video ads —

Video ads allow you to convey more information, and your younger audience – the ones who spend more time using social networks – find it more engaging.

For some brands, the quicker process of producing image ads can work fine. Yet, current data suggests that it is video ads the most powerful online marketing tool today. Moreover, that trend can linger for the next several years.

The following list covers three of the most important reasons why video ads are better than image ads.

With all that said, here are the top 4 reasons why video ads are better

More information shown via ads

Videos are an amazing vehicle to convey not only longer but also clearer information to your audience.

While you can attach a long text to an image ad, prospects almost certainly will lose interest before reading even half of the ad. It’s more fun for people to watch videos than still images.

Your business can use the fact that videos are more entertaining in its favor.

In a short time, you can inform online users about multiple aspects of your company such as:

  • Services/products
  • The story of your company
  • Pricing
  • Testimonials

Besides, the message in a video is easily absorbed and retained for a longer time than a message in a photo.

By using video ads you can build brand awareness and lose fewer prospects to your competitors.

It’s a much more effective strategy to provide value to your audience as they have a better time watching videos online than just reading image ads.

Video ads get more engagement

The dynamics of videos make that type of content more engaging than still images. In fact, 60 percent of marketers say that their video campaigns drive more engagement on Facebook and Instagram.

Social media platforms are loaded with tutorials and video ads, and data suggests this trend won’t change soon.

Brands using video ads have an edge over those who don’t. We agree on that. However, businesses still need to get ahead of competitors who are using the same type of content.

A study revealed that social network users decide whether to watch the full ad or not in the first three seconds of the video. Therefore, a successful video ad has only that short time to provide enough value for their prospects. Otherwise, they’ll move on to the next ad.

Additionally, optimized video ads often deliver more than 70 percent of the video’s value within the first 10 seconds.

Videos are more interesting for users, but they need optimization. Otherwise, the engagement won’t be as great as it could. Focus on optimizing video ads to retain your prospect’s attention. As a result, more people will become aware of your brand; therefore, more people may potentially enter your sales funnel.

Video ads build brand trust

Every brand should work toward building trust with their audience. People choose what companies to buy from based on how much they trust and like their brand. Otherwise, they won’t be much willing to spend their hard-earned money. Fortunately, video ads are effective at showing customers they can trust you.

Video ads help educate your audience about your brand better than image ads. It’s easier through videos to convey the benefits of your products or services, and what you can do to improve their lives. As a result, you can develop a stronger connection between your business and your audience.

More than 60 percent of consumers decide to purchase or not after watching a video ad online.

What’s more, trust is such a decisive factor for online users that money becomes a minor concern. If your business can build an honest, strong connection with prospects, they would be willing to buy from you more often, even at more expensive prices.

Make Your Brand Stand Out

Video ads are a growing trend for a reason. With videos, both companies and prospects take advantage. In the case of potential customers, they get to enjoy a more entertaining and engaging format, while they also make a more informed choice about what business is worthy of their trust. On the other hand, companies can more quickly become an authority in their field and generate more leads.

Get ahead of your competitors and give video ads a try. Make sure to provide value with them, and your brand will surely see positive results in a short time.

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