Why Use Native Videos On Social Media

In this video, I define what is a native video and why you should be using them on your many social media profiles.

Once upon a time, it was easy to share videos on the Internet. Post it on YouTube and share the link in all your social media platforms.

Video marketing was that easy.

In 2020, that’s no longer enough to stay competitive. Every serious business now has content specifically curated and produced for that platform. Horizontal videos go on YouTube.

Vertical videos are what the cool kids are doing on Facebook, IGTV and LinkedIn.

If you’re a business owner keen on building social media awareness for your brand, you need to keep these video trends in mind.

Video Transcript

In this video I’m going to talk about why you should be using native video
versus non-native video in your social media platforms.

So first thing is what is native video versus non native video.

Native video are videos that are uploaded directly into the social media platform so for example you make a video and then you upload it to Facebook.

Facebook saves it on their servers. So native video is video where you upload directly to the social media platform rather than sharing links.

When you’re using Facebook, a native video would be any videos that
are uploaded within Facebook itself and the reason why you should be using native videos is simply because every social media platform would prefer users to stay in their platform to use their platform.

In Facebook, they they definitely prefer Facebook videos versus YouTube videos. For one thing Google is Facebook’s number-one competitor and the last thing they want to do is send their users over to Google or over to YouTube in order to experience that video.

They would rather have users to upload videos in their platform and for other Facebook users to engage in that video that’s hosted in Facebook.

From a user perspective it’s actually easier and much more preferable to watch native videos and YouTube videos.

Because if you’re scrolling through your apps, what would likely happen is if you have a YouTube video in a Facebook post you would click on YouTube post and it will open a YouTube app.

So we’ll open a different app and you’ll have to switch between those two.

If I wanted to make if I wanted to make a comment or like something or share some share that video it’s far easier for me to just hit the like or hit the share button on Facebook platform to share that Facebook video.

So in summation is very important it’s much more preferable to create native videos on your social media platforms.

It’s better to post Facebook videos as well as YouTube videos and whenever you’re planning your video production strategy or go into post-production you have to think about should I have horizontal videos versus vertical videos because you just don’t you just don’t want to post it on YouTube and just share those links of LinkedIn and Facebook.

You’ll get better engagement and also the LinkedIn AI or the Facebook AI will be much more friendly towards your content if you upload your videos directly to their platforms.

Simply put Facebook wants to keep Facebook users in Facebook.

LinkedIn wants to keep LinkedIn users in LinkedIn.

So important to be cognizant of that and use native videos to syndicate
your content or to promote your content.