In today’s digital world, technology has revolutionized many business processes. One of them is how education and on-going training programs are deployed within organizations.
In the past, the only way to get the entire company to listen to a guest speaker or a professor would be to bring them to a day long or week long conference.
This would entail spending millions of dollars to organize the event, to hire the expert and to house all the employees at a designated location.
Today, that model has become outdated.
It’s cheaper to hire an expert for one day. Then create a series of training videos that can be watched by anyone, anywhere in the world.
Moreover, these video assets are forever. Store them in your organization’s network and any user now and in the future can access these educational videos to better themselves.
It’s no coincidence that YouTube is the number two search engine in the world. People enjoy watching videos.
They would rather watch how something is done rather than read an article about the process.
Moreover, it’s much more convenient to watch videos in the comfort of one’s choosing.
Few people like sitting in a sterile, large conference room and listen to a five hour lecture. It’s much better to break up that same lecture into five 1-hour videos. Then the viewer can choose how much or how little they will watch in one viewing.
Finally, videos are measurable. With video, you can track how long people watch each video, how much time is spent in one video versus another and if people are just skipping scenes to get to questionnaires or quizzes.
Just like on social media platforms, like YouTube and Facebook, your organization can track videos and create useful metrics.
These metrics can be used to fine tune the video training series or create a new series based on viewer feedback.
This is just another way how we help organizations leverage the power of video to improve their bottom line. Videos not only drive sales, but they can also be used to save costs.
In the days past… in the ’80s and ’90s…
what would happen is a large organization would
hire a consultant, rent out a hotel for 2 days
and send their employees from all over the world
to have a conference in New York, in Times Square
in this hotel and spend millions on it.
Just to train them for 2 days.
But nowadays because of the power of video
Instead of just doing the training where
you send everybody to New York and pay millions
of dollars just to have this 2 day conference.
What you can do is hire that same consultant
or professor or teacher…
video tape that person for 1 day.
Create a 10 video series about whatever their expertise is.
And now what you have is a 10 video series
of whatever they’re trying to teach you.
So now you have a series of videos for training purposes.
You never have to have these conferences ever again.
You never have to spend millions just to send your
employees to Paris or NY for a 2 day event.
They could just watch these 10 video training series
at their desk whether they are in Hong Kong, Paris or NY.
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