In this video, I talk about how to position your business dominated by large companies, like Amazon or Walmart:
Growing up in the ’90s, I experienced the height of retail strategy in malls. It was quite an experience walking into a typical Gap or Abercrombie & Fitch store.
You had the greeter. The pants person talking about the pants. The cashier trying to sell you the company rewards card. The whole store experience was built to promote the brand.
It was all about that customer touch or contact when he/she first walks into a store.
When I worked for Gap – they put me through a rigorous training about what to wear, how to approach a customer, how to say things…
These ’90s brick and mortar stores understood it was all about brand and providing a cool customer, human experience.
Today, the human experience of walking in a store is non-existent in the virtual world. Just hop from website to website and pick the lowest cost and free delivery.
The retail mall industry is almost dead with Amazon and Walmart providing the largest selection at low cost (cutthroat) prices in their virtual mega stores.
How can you compete with the Walmarts and Amazons of the virtual world?
How can you best recreate the human, customer experience in a virtual world?
The best way is through video marketing.
There’s only show much text based articles and text based descriptions can do.
And if a photograph is worth a thousand words, then a video with 24 photographs per second is priceless.
The best way to recreate the human experience
that all of these brick and mortar stores mastered in the ’90s
the way to replicate that in the virtual world is to create a video
as a business person you need to stand in front of a camera
talk about why your product is the greatest product in the world
why it’s the number one thing people should have
you should talk about your philosophy, your background…
Talk about everything that can excite a potential customer to engage with your brand
and to purchase something from your store.
And this is how you’ll compete with the Amazons and Walmarts of the world
because you’ll never be able to compete with them in terms of price
but what you can compete with them is how they interact with your brand; how they interact with your website
You can be better in terms of messaging what you’re all about
And the best way to do that and to create that genuine contact with a potential customer is through video.
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