In this AnswerThePublic video, I provide my thoughts on this query:
🤔 Is video marketing important? 🤔
Video marketing is important , especially in today’s digital world.
I discuss 2 reasons why a coherent video strategy is a key part of business in this video.
First, video makes your business voice search relevant. Voice search is becoming more prominent, and it has increased as a percentage of all searches. Every year people are buying Alexa or Google Home products.
And every year people are using the voice search functionality of their home devices. In order to stay relevant in the eyes of Google or Bing, you need to create content delivered by voice.
This is where video comes in.
By making videos, you inherently create content that’s delivered via voice.
This help you establish voice relevancy when it comes to search engine marketing.
Second, video as a sales tool converts better than text. In fact, it’s the highest form of media when it comes to sales conversions.
If you go to Facebook or YouTube, you’ll find hundreds of entrepreneurs, selling digital courses. From Bitcoin to binary trading to Shopify courses, they’re trying to sell something different.
What do they all have in common?
They all use video to some degree in their sales funnels.
Whether it’s their Facebook ad or their landing pages, these digital entrepreneurs often use video somewhere in their sales funnels.
The reason is simple — Video works as a sales tool.
💰Video gets people to spend their money on your products and services.
Hi my name is Reggie Beltran I am a film producer and owner of 2Bridges Productions based here in New York City.
How important is video marketing? Video marketing is very very important!
I say that without any bias whatsoever as a film producer who makes a living making videos for corporations around the world.
All Righty then… PFFT!!!
In order to point out why video marketing is very important is to understand the importance of voice search when it comes to search engine marketing or SEM.
If you’re not aware voice search has become has grown in popularity when it comes to searching for keywords or making queries on Google.
So that means that if you want to stay relevant when it comes to SEM or if you want to stay on top of the rankings when it comes to SEO it’s very important tocreate assets where you are voice search relevant.
So those days where in 2008 or 2010 where you can write a 250 word article about how to walk your dog around the block or how to build a computer that just won’t cut it in 2020.
As a matter of fact if you try to write an article that’s only or only 250 words you’ll actually get penalized for it.
Google AI actually does not like thin content.
And any article or any web page that only has 250 words has a very good chance of being penalized from very thin content.
But what you can do and get away with the thin content when it comes to word count it’s actually a video.
If you make a video and say 250 words that’s about two or three minutes.
In fact the best way to create content that’s 250 words is to just make a video and say it out loud!
Jennifer Lopez Singing
So the second reason why video marketing is important is because video converts better than anything else out there.
And I truly say that without any bias whatsoever even though that’s what I do for a living but if you don’t take my word for it all you have to do is go to Uncle G.o.o.g.l.e and type in —
Does video convert better than text?
And it doesn’t matter… what research study you look into.
The fact is video does convert better than text and if you look at all these other people trying to sell courses.
You’ve probably seen them… You go to Facebook… All these people trying to sell you how to make a Shopify site or these people trying to tell you how to…
Breaking Bad skit
Whenever you go to the landing pages more often than not you will see video on their landing pages which is fully optimized to get you to take out your credit card and make a purchase right then and there.
The reason why all these people who are selling digital courses all use video is because they see what I see when it comes to video and –
📢 It’s that video converts!
Video makes people take their credit cards out of their wallet and pay someone who’s a stranger $50, $100… $5,000… Whatever it may be it may be in order to buy a course.
So in summation… Video marketing is important for two reasons. One because of voice search.
Video my nature has voice in it so if you make video, produce videos you’ll become voice search relevant in Google’s eyes. The second and finally
You just have to look at the statistics and the fact is video gets people to take out their credit cards and buy courses and buy perfume or buy shoes or whatever you’re trying to sell on the Internet.
Video makes people take out their credit cards and buy from you. And that’s why video marketing is important.
💲💲 Video marketing is how you will make the money. 💲💲
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