AnswerThePublic – How effective is video marketing

In this AnswerThePublic video, I provide my thoughts on “how effective is video marketing.” In short, video marketing is effective.

If you Google statistics on video marketing, you will find 2 telling statistics about video:

👉 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (Wordstream)

👉 92 percent of mobile video viewers share videos with others. (Wordstream) In today’s digital world, Internet users prefer video.

Whether video is for entertainment or for education, it’s clear users prefer video over other forms of media. So in order to reach potential customers, business owners need to leverage video.

They need to showcase their products and services and tell their unique story with video.

Need more proof video is effective? Just take a look at your Facebook profile. Facebook is ripe for video marketing.

You’ll see dozens of ads that use video, or it’s an ad that leads to a landing page with a video.

Marketers who use Facebook as their lead funnel use video in their sales funnels because they know video works.

Video converts.

Video gets potential customers to take out their credit cards and buy stuff, even if it’s not on Amazon.

So if you want to lever up your sales, definitely use video as part of your sales funnels.

If you don’t, you’ll end up losing sales to your competitors who are very likely using video already to boost sales and awareness for their brands.

Video Transcript

Hi my name is Reggie Beltran. I am a film producer and owner of 2Bridges productions based here in New York City.

I am here today to talk about your burning questions… to answer your burning questions when it comes to video marketing.

And this video is part of a series where I answer the public’s burning questions when it comes to the topic of video marketing.

In today’s topic or query is the question how effective is video marketing?

And I am here as a video marketing specialist and film producer to tell you my unbiased answer when it comes to this question about

How effective is video marketing? And it is this —

Video marketing is effective!

In today’s digital marketing age you need to be able to… gain the attention of your customers.

And the best way to do that is through video I say that because if you Google how effective video marketing is you’ll find that there’s a lot of statistics that point out just how effective it is.

One of the things that jump out to me is the fact that 59% of executives make business decisions based on video.

Another thing that jumps out to me is the fact that 90% of users who watch video are more likely to share it.

And if you need further evidence of how effective video marketing is just go to your Facebook profile and look at all the different ads that are being… … that are being presented to you.

And if you click at those ads you go into their landing pages there’s a very
high likelihood that you’ll be… that you’ll find a video on those landing pages.

The fact is there is a reason why a lot of these people are selling courses or products online use video on their landing pages.

Video CONVERTS —

And video leads to sales which leads to dollars which leads to happy smiley faces for people who use videos to market their products